Saving one franc per product with Outlawz Food

Background

Outlawz Food is a Swiss producer of meat alternatives with a broad product portfolio, ranging from its well-known vegan bacon to burgers, sausages, plant-based minced meat, and specialty products for the food service sector. The products are available in retail, gastronomy, and through the company’s own online shop.

The market for plant-based alternatives is growing rapidly, but it is also highly competitive. In addition to low-cost imported brands, Swiss producers must differentiate themselves through quality, taste, and increasingly through credible sustainability information.

For Outlawz, there was one central challenge:

Unlocking improvement potential: Targeted measures should be implemented based on real emissions data.
Previously, it was not possible to provide CO2 data across the entire product range due to a lack of underlying information.

Comprehensive CO2 Analysis and Packaging Optimization

Together with Niatsu, the entire product portfolio was analysed. For each product, Niatsu calculated the CO2 footprint across the full value chain – from ingredients and transport to processing and packaging. In addition, the results were compared with equivalent animal-based products to make the advantage of plant-based alternatives visible.

One key outcome was the identification of significant savings potential in packaging. As a result, Outlawz transitioned from a combination of primary and secondary packaging to primary packaging only.

Key Features of the Solution

• Integration of CO2 data into packaging, the online shop, and sales communication
• Reduced CO2 footprint of packaging
• Cost advantages through leaner packaging solutions

Results

• Approximately 4% CO₂ reduction per product through the packaging change
• Lower retail price (CHF 1 less for sliced products)
• CO2 data transparently available for end customers, retailers, and food service partners
• Reduced material use while maintaining product safety

Management Perspective

For the management team, sustainability is not only an environmental responsibility but a decisive factor for long-term market success. With reliable CO₂ data, Outlawz can implement targeted measures that improve both environmental performance and competitiveness in the highly contested market for plant-based products.